Lior Schwartzman founded LIOR™ in 2020 as a luxury and sustainable fashion brand. LIOR embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
It consists of contrasting garments, elegant with punk, pop, and psychodal. Clashing strong and sensual elements to present a more modern understanding of gender expression.
Lior is renowned for experimental construction combined with traditional tailoring. The LIOR aesthetic is technical with an intelligent sensuality. Each collection marries innovative construction with a consciousness of the form.
The collections abound in Lior's unique art and tell the story of each collection. Each collection tells a story that creates another connection with you.
"Express yourself by wearing art"
"Psychedelia is a part of me, and the question of the world of phenomena and reality we live in has fascinated me"
"Disrupts the picture, and this disruption that touches the not perfect picture creates the flaw for that something good and creates this infinite wonder"
Lior Schwartzman is a fashion designer, Artist, and Storyteller. The founder and the designer of the LIOR brand.
Lior started her creative path as a ballet dancer for 18 years and participated in the training program at the "American Academy Of Ballet" (*AAB,* The Performance Awards by Mignon Furman); her early life influenced her approach to design. At the age of 18, she decided that along with dancing, she would focus on her love for fashion.
Creativity burst out of her, and Lior desired to learn more. Then- when she turned 20, she went to Shenkar College of Design to do her B.Des in fashion. With her investigating nature, Lior persistently collects stories that present both the intellectual and the spiritual aspects of life - Then, she shows us her philosophy.
Lior has her interpretation of design, and she loves to handcraft every part of her creations from start to finish. Through collages and paintings, she tells a new story using unique prints. Small details are very important for her.
Lior believes more sustainably, and her goal is to impact the fashion industry and the way people view fashion by making them choose quality over quantity. Addressing all gender kinds, Breaking conservative ways, not trying to sugarcoat the picture. She is a perfectionist, but she believes the biggest perfection lies within flaws.
"disrupts the picture, and this disruption that touches the not perfect picture creates the flaw for that something good and creates this infinite wonder"-Lior Schwartzman